5M+
in Media Managed
Managed across Google, YouTube, LinkedIn, Reddit, Meta, Microsoft, Programmatic & more.
Welcome
Hi, I'm Braeden Matson,
a Marketing Leader, Consultant
& Podcast Host
With a decade spent in agencies, in-house, vendor-side and consulting.
Find me
Expertise
Strategy
Paid Media
Growth
Track Record
Proven Results
A history of delivering measurable impact across high-growth organizations.
Miro
RocketReach
Loom
G2
KlientBoost
Refine Labs
Notion
StackAdapt
98%+
NRR and CRR
I retain revenue and customers and have a proven track record a decade long.
25M+
Revenue Influenced
Over a decade in B2B, B2C and D2C in agencies, in-house and consulting.
15% Growth
In LinkedIn Follower Count
YoY with content marketing alone. No engagement pods, no ads, no nonsense.
36K
Single Deal Expansion
With strategic upselling and account planning.
23% QoQ
Pipeline Growth
Sustained across an enterprise client portfolio.
9+
Average NPS
Across a book of 17 clients spanning multiple industries and verticals.
-57%
Cost Per Opportunity
With platform optimization & ad spend reallocation.
9+ Years
In This Game
Across multiple agencies, in-house, consulting and vendor-side.
Media & Insights
Content & Thought Leadership
Sharing actionable insights across platforms.
Podcast
The Brand Burger Podcast 🍔
Marketing deep-dives; lecture-style theory and guest episodes with guests like John James, & Terry Seitz.
Listen on SpotifyYouTube Content
The Channel
Video content from the Brand Burger Podcast among other things.
Watch NowCredentials
Certifications & Expertise
mMBA
Master of Advertising Effectiveness (WARC)
Google Ads Search, Video, Shopping, Display
Google Analytics
About Me
Beyond the Zoom Call
I'm Braeden Matson, a Vancouver based, agency-seasoned marketing leader. I've spend a decade working with, and for, various firms from B2B SaaS, to eCommerce, to Non Profit.
I came up in the age of slot machine Facebook Ads, and spent a few years believing that marketing is tactics.
When I learned that this is a lie, it sent me down the path of the academic stuff: Ritson, Sharp, Binet & Field, Jerome McCarthy, so on.
At this point in my career, I've become comfortable with what I know, what I believe and where there is grey area.
I spent a long time searching for marketing's "Theory of Everything." It turns out, there isn't one.
Cheers to that!
Get in Touch
Let's Connect
Whether you're looking for an executive leader or a growth consultant — I'd love to hear from you.
Podcast Appearances
I love talking strategy & marketing; reach out if you want to have a podcast conversation!
Consulting Inquiry
Need some help with strategy?